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William "Bill" Cole
Owner Principal
bill@coledirect.com
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Bill Cole is a husband and father of 4 children. Bill has served his community and state in various
capacities on charitable boards, reading to young students in schools and as a member in the
West Virginia House of Delegates. Currently, Bill serves on the board of Bluefield Regional
Medical Center, the Greater Bluefield Development Authority and the W. Paul Cole Jr School
of Business at Bluefield State College.
Bill began his business career in the commercial truck parts business. Bill's first big venture
was building a multi-market supply company that became an industry leader and innovator.
That company was purchased by Wall Street investment bankers. Not one to sit around, Bill,
armed with a degree from Northwood University purchased his first dealership in Bluefield
West Virginia. That first location is now the home of the Bill Cole Automall. We boast Honda,
Nissan, Subaru and Kia franchises with steady year to year growth.
Bill Cole Automall expanded in 2010 with the opening of a new location in Ashland Kentucky
featuring Honda and Nissan automobiles. Bill Cole Automall is a family business, and with sons
Jason and Lee in top performing roles within the organization the future is bright. Bill's focus on
customer satisfaction and his belief in transparent business practices have led to a culture of
Success. That is why at the Bill Cole Automall, we don’t sell a lot of vehicles..... We sell one
vehicle correctly and do it thousands of times each year!
Bill is also an accomplished pilot of over 30 years. He is licensed to fly many aircraft ranging
from seaplanes and jets, to helicopters.
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Ralph Vines
General Manager
rvines@coleautomotivegroup.com
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I have had the great fortune to operate top dealerships across the country for the past 25+
years. Being a native of Hinton, West Virginia and recently moving back to the area from
Phoenix. It is refreshing to come back home and operate a dealership that I personally feel
has the highest commitment to customer and employee satisfaction of any dealership I
have ever worked for. Bill Cole's ethical approach to business is unequal in the industry.
On a personal not, I enjoy showing and breeding Tennessee Walking Horses. Can we talk? |
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